StoreBrands released the winners of its fifth annual Innovation Awards program, which recognizes brands that excel via store brand differentiation. Winners were profiled in the November issue of StoreBrands and were honored with a special cocktail reception and dinner earlier this week.
Industry leaders from the brand strategy and private label space were selected as judges for each category. All candidates were seen as innovators within the award categories, with winners selected based on strong product leadership, merchandising excellence, captivating online media presence, and packaging differentiation.
To learn more about the ALDI brand LiveGFree, check out the case study here.