Our Thinking
The World Through our Lens
Kaleidoscope is a CPG packaging design and prototyping agency headquartered in Chicago. We’re makers, thinkers, and opinionated observers of everything packaging. Here’s what’s on our minds — from design trends and sustainability to the forces reshaping consumer goods. For a deeper look at our capabilities, visit: strategy, packaging design, and prototyping.
Latest Perspectives
April 17, 2026
Packaging that looks stunning on screen can fall completely flat at shelf. Explore why high-fidelity prototypes are the difference between packaging that earns placement and packaging that loses it.
Back to School in the Time of Covid-19
This year, many parents across the country are finding themselves with the hardest back to school decision: Do we actually send our children physically back to the classrooms?
Adulting in the 21st Century
A relatively new term, “adulting” is used to describe those mundane-but-necessary tasks we must accomplish.
More Than Just Water
As attitudes toward health and sustainability continue to evolve, brand strategies and product designs for hydration bottles have also heated up in the last several years.
Keeping it Clean
Many Consumer Packaged Goods (CPG) companies and retailers are attempting to set goals and honor commitments to integrate eco-friendly solutions into their packaging and product design.
Updates: You Have Needs. We Can Help
For the past four months, our strategy, design and realization staff have been able to respond our clients’ needs utilizing a hybrid model of onsite and remote teams. As we move into the next phase of readiness, we want to share updates to our business community plan to adapt to COVID-19.
You Have Needs. We Can Help.
On behalf of the partners here at Kaleidoscope we want to share our business community plan to adapt to the COVID-19 pandemic.
Bands and Brands: How Technology Impacts Consumer Navigation
Similar to how finding music has changed, shopping for consumer packaged goods has also been impacted by the digital age.
It’s Simply Impossible
Vegetarianism or plant-based diets are commonplace these days: being a herbivore is no longer as challenging or stigmatizing as it used to be in Western society.
Outdoor Retailer Show: Leaders in Sustainability
Every year there are many more manufacturers developing new initiatives and products to reduce the amount of plastic that ends up in our landfills, oceans, and streams.
It’s the Thought That Counts!
The next time you are planning on launching a product as a gifting item, it is important to create a strategy, think about the giftee and the gifter, the opening experience, and ask yourself if your brand’s offering can be relevant, personalized, and able to produce a lasting impression.
‘Tis Always the Season
Growing up, our Christmas stockings were a treasure trove of candy, but what I anticipated most was the early LifeSavers Sweet Storybook.
Better For You, Better For Us
What is unique about better-for-you products and the perceptions around them is that they have collapsed the distinctions between healthy diets and eco-friendly responsibility.
