Our Thinking
The World Through our Lens
Kaleidoscope is a CPG packaging design and prototyping agency headquartered in Chicago. We’re makers, thinkers, and opinionated observers of everything packaging. Here’s what’s on our minds — from design trends and sustainability to the forces reshaping consumer goods. For a deeper look at our capabilities, visit: strategy, packaging design, and prototyping.
Latest Perspectives
June 23, 2026
CPG innovation has never moved this fast, and for most teams, the process still hasn’t caught up. Here’s why speed is the defining factor in modern product development, and what it takes to actually move at the pace the market demands.
The Rise of Halal
The halal industry is not just centered around food and beverage; it is a sector that is rapidly evolving, as an ever increasing amount of products and categories become more widely available and new ones continue entering the market.
Doing More Farm Than Good
If location-based authenticity has to be earned, why do so many cliched farm images keep showing up on everything from milk to sausage?
Is There Strength in Numbers?
Brands that own and leverage a number can stand out on a crowded shelf. A simple number that helps a consumer relate to a fact about a brand can drive deeper meaning and justify a purchase.
Tin For The Win
Lately there seems to be a revival of tin packaging. They’re often seen asnostalgic; a nod to when tin was the best option for protection from spoiling.
Protected: Shukran!
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Protected: An Old World of Possibilities
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Protected: Top Six Takeaways From Gulfood 2019
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Protected: A Fresh Perspective
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The Medium Is The Message
We process information differently based on the medium through which we consume content. The exact same information seen on a screen is interpreted differently than on the pages of a paper-bound book. The same can be said about your product. By putting your product in the hands of consumers, you are offering a more real and vivid product experience. This is a vital tool when trying to produce sales.
When Attendees Become Believers
Outdoor Retailer is organized and managed by the Outdoor Industry Association (OIA), which hosted the same show I attended this past November. However, this show was different. The atmosphere was high energy. Loud music played through-out the convention center and beer was handed out at the end of the day. I could tell everyone was happy to be there. Rewind two years ago and this was not the case.
Lost In Translation
People in the trade community often joke that customs compliance wonks speak a different language than everyone else. But in a world where online sales are skyrocketing, and two-day shipping is an expectation instead of a luxury, the language barrier is no longer just an inconsequential jest.
The Future of Trade
With 40 new Democrats joining the House of Representatives, all eyes are on how the new majority will challenge President Trump’s ability to work across the politically divided government. Trade policy will be at center stage.