by David Ball | Mar 31, 2021 | Brand Strategy
Strategy Keep It Fresh Dave BallAccount Director March 31, 2021 Seemingly overnight, the declining sales and brand relevance of iconic CPG brands rebounded in light of the pandemic. Companies such as Conagra and General Mills experienced momentous growth as Millennial...
by Fred Richards | Mar 24, 2021 | Brand Strategy
Strategy Disinfecting Brand Behavior Fred Richards CMO & Partner March 24, 2021 “Uncertain times call for extraordinary measures,” a deep-voiced fatherly figure intones as slow piano music plays. Stock images pan across the screen of families hugging each other,...
by Kaleidoscope Chicago | Mar 3, 2021 | Guest Posts
Guest Author Finding Calm In The Chaos Kyle SchlegelWeber-Stephens Products March 3, 2021 The year 2020 will not be soon forgotten. It has challenged us to our core in every walk of life—personal, professional, and political. 2020 became the crossroads that Robert...
by Liz Reese | Feb 24, 2021 | Thought Leadership
Thought Leadership MOMENT OF TRUTH Liz Reese Creative Director February 24, 2021 Firstly, if you are reading this article I hope you and your loved ones are safe and well. We are truly navigating new surroundings as Covid-19 transforms and reshapes chores, hobbies,...
by Devin Shepherd | Feb 16, 2021 | Packaging Design, Thought Leadership
Thought Leadership FINDING INSPIRATION AT HOME Devin Shepherd Graphic Designer February 16th, 2021 When we received word that we would need to work from home, I was concerned. So much of my work stemmed from my fellow designers in the Cincinnati office. The elevator...
