by Kaleidoscope Chicago | May 12, 2021 | Guest Posts
Guest Author Where Is Your Consumer? Adam Schumacher NXT Ascent May 12, 2021 Too often companies look at customer acquisition too narrowly and place them into two categories: retail-only or direct-to-consumer (DTC). For instance, legacy or incumbent brands may only...
by Mike Mandarino | Aug 13, 2020 | Thought Leadership
Brand Strategy ADULTING IN THE 21ST CENTURY Mike Mandarino Account Manager August 13, 2020 As a 31-year-old single male living in Chicago, I hear the term “adulting” frequently thrown around in my circle of friends. A relatively new term, adulting is used to describe...
