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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Why Your Packaging Design Brief is Failing You

Why Your Packaging Design Brief is Failing You

by Kaleidoscope Chicago | Jan 16, 2026 | Brand Strategy, Kaleidoscope, Packaging Design, Sales and Influencer Kits, Structural Design, Thought Leadership

January 16, 2026 A packaging design brief is where projects succeed or fail. Not at the design review or at the retailer presentation. After 30 years of working with CPG brands across food, beverage, wellness, pet, and beauty, we’ve seen the same patterns repeat...

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