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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

The Ins and Outs of Shopping in China: An Expat Experience

by Gary Chiappetta | Sep 19, 2016 | general, Inspiration

September 19, 2016 Gary ChiappettaCEO, Kaleidoscope I am currently spending a few months in China as part of an exploratory market and cultural audit for our business. The shopping consumer experience in China is unlike anything in the West, and the best way to...

Validation Research: Why Courage is Your Best Bet

by Bryan Shova | Jun 17, 2015 | Thought Leadership

As a design consultant and inventor, I have always struggled with the mandatory of validation research as part of the stage-gate process. Many large manufacturers, particularly in the CPG industry, require validation research prior to new product launches to assess...

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