At Kaleidoscope, we create a clear vision for your brand with a cogent strategy that ties all its assets together. From points of difference, naming, and positioning—to story, architecture and whitespace opportunities—your brand strategy will ensure you’re resonating with consumers, disrupting the category, and on track for future growth.
Category & Industry Immersion
Consumer Insights & Trend Analysis
Brand Equity & Positioning
Storytelling & Communication Strategy
Brand & Portfolio Architecture
Our first step to developing a brand strategy involves learning everything we can about your brand. We conduct a deep dive into your brand while immersing ourselves into the industry and your competitors through retail and category audits. Our Account Team works closely with you to understand your challenges so we can determine early on how your brand can disrupt the category.
CONSUMER INSIGHTS &
Who is my consumer? What are current trends in my industry? How can I find untapped markets or opportunities? If these are the questions that keep you up at night, our Strategy Department can determine and contextualize the research findings that are relevant to you.
Finding the right name for your brand requires more than just Post-Its and a thesaurus. A good name is memorable, but a great name ties all the components of your brand strategy together. The goal is to spark consumer curiosity and the desire to engage (and re-engage) with you.
BRAND EQUITY & POSITIONING
STORYTELLING & COMMUNICATION STRATEGY
Simply, your brand story brings your strategy to life. It’s not enough for your brand to sell something, but rather, your brand has to be about something, too. Your brand story allows consumers to know what you stand for and demonstrates who you are. A good brand story not only resonates with consumers but also allows consumers to champion your brand and tell your story on your behalf.
BRAND & PORTFOLIO ARCHITECTURE
SEE IT IN ACTION
Our experts are here to equip and empower you with the tools and strategies you need for your brand to succeed.