WHAT IS INNOVATION?

Every brand, project, and category has different needs based on current trends and competitive threats. The only way to answer the question of “what is innovation,” is to better understand the problem that needs to be solved. Combining our methodology, tools and workshops with our iterative prototyping capabilities allows us to evaluate and test ideas quickly for consumer feedback and manufacturing feasibility.

WHAT WE OFFER

Consumer Insights & Trend Analysis
Whitespace Mapping
Brand Equity & Positioning
New Product Development
Story & Communication Strategy
Brand & Portfolio Architecture
Brand Revitalization

THE POWER OF
OUR WORKSHOPS

True innovation that reinvents categories and consumer experiences rarely trickle out of ideation sessions and traditional research.

The key is in gathering the right cross-functional talent into a carefully crafted, high energy environment. The result: Broken down barriers, inspired thinking, and the kind of collaboration that fuels real growth.

VISUAL EXPRESSION

Collaborative design workshops set our teams up with the insights and inspiration to deliver meaningful brand identities, visual language and packaging design.

POSITIONING & PORTFOLIO ARCHITECTURE

Whether it’s uncovering the core purpose of a brand, defining the brand pillars that deliver on that purpose, or simply creating a clear vision for the future, we’re here to create clarity from chaos.

CONSUMER EXPERIENCE

We put ourselves in your consumers’ shoes to better understand their experience, identify unmet needs and develop new strategies to bring you as close to them as possible.

INNOVATION PIPELINE

Navigate the intersection of brand equity, consumer trends and whitespace opportunities to make breakthrough ideas tangible.

MAKE IT REAL

We believe that true innovative problem solving requires results you can hold in your hands because we measure success the same way you do – through tangible results.

Utilizing our rich history of making, our Realization team develops iterative prototypes for rapid feedback and refinement. And when it comes to proof-of-concept prototypes, sales samples, comps, or simply getting from doubt to decision faster, our Realization teams are critical to bringing any project to fruition.

Kaleidoscope Realization

LET'S START A CONVERSATION

GLOBAL CONTACT:

Phone: +1 (773) 722-9300
Fax: +1 (773) 722-8553
contact@thinkkaleidoscope.com

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