STRUCTURAL PACKAGING DEVELOPMENT

When it comes to your brand, it’s not just the products you sell but the promise and experiences around them. Moreover, structural packaging design can be leveraged to differentiate yourself from competitors and provide a vital space for brand expression. When it comes to producing eye-catching design, creating ownable opening ceremonies or increasing shipping efficiency, our team can help you think outside the box and cultivate brand experiences that disrupt.

Form Language Studies
Palletization
Material Reduction and Sustainability
Engineering for Manufacturing

FORM LANGUAGE STUDIES

The elements of a milk bottle and a motor oil bottle are to some extent the same: each have a distinctive “form language” that instinctively communicates a recognizable norm in the dairy and automotive categories, respectively. However, they communicate entirely different roles and expectations of what’s inside. Any form language study must consider the rules of the category and determine a specific balance of what must be retained and what can be changed.

PALLETIZATION

Palletization is an important design consideration for keeping costs and damages down and overall efficiency up. Our team can help you implement a smarter approach to packing and transporting your products to retail or e-commerce environments and we’ll never sacrifice adding a little flair from your brand.

MATERIAL REDUCTION AND SUSTAINABILITY

For good reason, there has been a major shift in packaging and design towards more eco-friendly options. We predict an even bigger shift toward recyclable materials, bioplastics, and overall packaging reduction. Your brand can be a guiding light in leading the way toward sustainable practices.

ENGINEERING FOR MANUFACTURING

Package engineering consists of aligning your desired customer experience with a smart, functional design. Engineering can ensure the packaging is efficient, well-formulated, transit-tested and ready to hit the market. Our structural packaging design team works closely with your packaging engineers and manufacturers to ensure all design solutions are feasible.

SEE IT IN ACTION

For all of your structural design development needs, our agency with locations in Chicago, New York, Cincinnati, Dubai, and Minneapolis is a phone call away.

Snack Pack - Brand Strategy, Brand Identity, Packaging Design, Comp & Mock-up
Round Barn Sangria - Brand Identity and Packaging Design

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