Packaging Design
Design that sells.
We design packaging that builds brands, drives purchase, and performs on shelf and online. From strategy to structure to final execution, Kaleidoscope delivers custom packaging design solutions, combining insight, creativity, and real-world feasibility. Whether you’re launching a new product, revitalizing a brand, or looking to win at retail, our packaging design team helps you stand out with confidence.
Capabilities
01
Brand Identity Design
We craft distinctive brand identities rooted in competitive, consumer, and category insights. Our team designs visual systems and graphic assets that are cohesive, compelling, and instantly recognizable across packaging, digital, and in-store channels.
02
Packaging Design
With decades of experience in CPG and consumer product packaging, we ideate, design, and refine across product forms and categories, creating packaging that captures your brand’s essence, resonates with consumers, and builds long-term brand equity.
03
Structural Packaging Design
Whether improving consumer usability, increasing shelf presence, or optimizing for e-commerce, our structural designers deliver on-brand packaging experiences that balance form and function to disrupt, delight, and perform.
04
Design Implementation
We ensure great ideas translate flawlessly into final production. Our Implementation team manages print specifications, color consistency, and technical files—serving as brand stewards to protect design integrity and accelerate go-to-market timelines.
05
Design Adaptation
From new SKUs and line extensions to market localization and packaging refreshes, we adapt your design system across structures, languages, and product forms, ensuring consistency, scalability, and impact at every touchpoint.
06
Qual & Quant Validation
Whether evaluating consumer perception, shelf impact, structural usability, or design effectiveness, we align creative decisions with data-driven insights. Through internal testing or research partnerships, we use methods like concept testing and eye-tracking to validate designs before they reach the market.
I need to…
Refresh an outdated brand expression at shelf and online
The competition never lets up, and even packaging from 1-2 years ago can feel tired. We’ll assess your existing brand elements and packaging, map them against trends and insights in consumer behavior, and design an evolution—or revolution—to ensure dramatic shelf presence. Case Study: Swiss Miss
Create distinctly different packaging designs for consumer testing and validation
Many agencies provide a range of creative options during a design exercise, but our Pointing North™ methodology promises distinct and testably different ideas by seeing the challenge through four unique lenses. Not only will you get provocative design, but you’ll get the answers you need from consumer studies to make the best decisions for your brand.
Ensure my packaging reflects the most relevant, resonant brand story
Sometimes, packaging is no longer an accurate representation of a brand’s story, ethos, or consumers. When it’s time to evolve, we’ll look at every input, from competitive design to consumer insights, to create new packaging that fits who you are now—and where you’re headed. Case Study: Thermos
Solidify and extend my design system to new products and categories
How do you make sure your new product innovations mesh with your brand visual portfolio? We do it by designing several steps ahead, building design architectures that integrate all the various parts of your brand across categories and channels. Case Study: RXBAR
Reimagine the role of photography and imagery for my products
While many overlook the significance of photography in packaging, we consider it a pivotal facet of your brand expression. Photography, to us, is a vital conduit of emotional connection with consumers. It isn’t an afterthought; rather, it’s an integral component of our brand-building process, ensuring your message resonates effectively.
Update my visual and verbal strategy to drive smart decision-making
If consumers are struggling to understand your value proposition at shelf, our subject-matter experrts will take a close look at how it’s represented, and offer solutions to rearrange—or reinvent—the message for consideration and purchase. Case Study: Chicago Cutlery
Ensure my emerging brand can compete/stand out with established brands at shelf
When you’re new to a category, sometimes it pays to follow a few norms…and sometimes it doesn’t. Depending on your brand strategy, you may need to do a little of both. We’ll design the best balance to make a big impression. Case Study: Egglife
