by Nathan Dietz | Apr 21, 2021 | Brand Strategy
Innovation Eating Your Own Dog Food Nathan Dietz Senior Designer April 21, 2021 While this may sound gross, dogfooding-or eating your own dog food-is a way for brands to use their own products and services in real-world situations and test for quality control or other...
by Sadaf Ferdowsi | Apr 14, 2021 | Brand Strategy
Strategy Why Your Story Isn’t Enough Sadaf Ferdowsi Junior Strategist & Copywriter April 14, 2021 It’s 2008. A relatively unknown state senator secures the nomination to become the first Black Commander-in-Chief of the United States. That same year, the New...
by Keith Luckeroth | Apr 7, 2021 | Brand Strategy
Strategy Turning Negatives Into Positives Keith Luckeroth Account Director April 7, 2021 The weather in Minneapolis has been extremely cooperative. Without it, I’m not sure how we would have made it through the year. As the sole person in Kaleidoscope’s Minneapolis...
by David Ball | Mar 31, 2021 | Brand Strategy
Strategy Keep It Fresh Dave BallAccount Director March 31, 2021 Seemingly overnight, the declining sales and brand relevance of iconic CPG brands rebounded in light of the pandemic. Companies such as Conagra and General Mills experienced momentous growth as Millennial...
by Fred Richards | Mar 24, 2021 | Brand Strategy
Strategy Disinfecting Brand Behavior Fred Richards CMO & Partner March 24, 2021 “Uncertain times call for extraordinary measures,” a deep-voiced fatherly figure intones as slow piano music plays. Stock images pan across the screen of families hugging each other,...
by Fred Richards | Sep 16, 2020 | Brand Strategy
Brand Strategy IN DEFENSE OF DESIGN WHEN ASSETS OFFEND Fred Richards CMO & Partner Septemeber 16, 2020 Before the murder of George Floyd in Minneapolis and the wave of brand responses that followed, Land O’Lakes quietly and with little fanfare removed the Native...
