The Summer of Candy Salad is Upon Us

Think summer candy is just for the 4th of July? Think again. From Candy Salad to fire pit nights, we explore how brands are turning fleeting moments into lasting impressions.

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It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).

Top 6 Signs It’s Time to Update Packaging

CPG Trends TOP 6 SIGNS IT'S TIME TO UPDATE YOUR PACKAGING Fred Richards, CMO & PartnerMarch 26, 2019 Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other “glamorous”...

Top 6 Tips for Private Label: Trends and Consumers

Private Label Trends TOP 6 TIPS FOR PRIVATE LABEL: TRENDS AND CONSUMERS Alexandra Goff, Account Director March 1, 2016 From February 25 – 27, Chicago hosted the 2015 StoreBrands Innovation & Marketing Summit. We boiled it all down to the top six tips for private...

If Packaging Were Your Only Marketing Spend

Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s...

The Power of Cross-Industry Innovation in Product Design

Each Kaleidoscope project begins with a client proposal and a promise to deliver innovation. How we achieve the big “Ah Ha” is the nerve-wracking part. But I know from experience, if you’re not nervous; if you don’t have an explorer’s zeal for discovery and a...

3D Printing 101

Although 3D printing is becoming more and more popular, many individuals still do not understand how it works or the possibilities for use.  We’re providing some of the basics here. What is 3D Printing? 3D printing is a process of creating solid three-dimensional...

Where's My Pickaxe?!

Product and Service Innovation to Support the Next Big Thing In the days of the California Gold Rush, many people believed they were going to grab a pickaxe and with one swing break into fortune. Unfortunately for most of them, their efforts were in vain, as few...

Inspiring Purposeful Design

From 2006 through 2013 Fred Richards every month wrote an article with observations on the marketing, design and graphic world around us. These articles were published in national and international design and marketing publications. In a return to these monthly...