Our Thinking
The World Through our Lens
Kaleidoscope is a CPG packaging design and prototyping agency headquartered in Chicago. We’re makers, thinkers, and opinionated observers of everything packaging. Here’s what’s on our minds — from design trends and sustainability to the forces reshaping consumer goods. For a deeper look at our capabilities, visit: strategy, packaging design, and prototyping.
Latest Perspectives
June 11, 2026
We’ve spent the summer watching how brands would handle America 250. Here’s who brought the fireworks and what it says about seasonal packaging strategy.
Kaleidoscope welcomes two new hires!
Kaleidoscope welcomes Matt Clemens as Design Director to the design department and Adara Ralston as Account Strategy and Planning to the account team! Full name: Matt Clemens Job title and department: Design Director, Design Where were you born? Rockford, IL....
All together now: Iterative design thinking and client co-creation
The scenario is all-too familiar among marketers. After all the planning, competitive intelligence gathering, revenue projections, pricing, channel requirements, inventory management and consumer research are completed a Request for Proposal is issued. A packaging...
Kaleidoscope at The Dieline Conference
Kaleidoscope at The Dieline Conference Kaleidoscope will be learning, teaching, exploring, exhibiting and recruiting at The Dieline Conference in Chicago today through Friday, June 24th! We are looking forward to a great conference with our fellow creatives in the...
The New Faces at Kaleidoscope
Kaleidoscope has two new faces wandering our lofty studio. Afton Aurand joins the Kaleidoscope Production Team as a Project Coordinator and Matt Dean is working as a Structural Designer in the Structural Packaging Design Department. Meet Afton and Matt. Name: Afton...
Kaleidoscope invests half million dollars in its innovation lab and doubles its packaging prototyping capabilities.
Chicago, IL. - June 13, 2011 - As part of a five year investment strategy, Kaleidoscope (www.thinkkaleidoscope) has invested nearly $500,000 to increase capabilities within their innovation lab. The new investment is not only in people and processes, but new equipment...
Keson Wins NRHA’s Top Packaging Award for Long-Run Measuring Wheel
Keson Industries, a leading supplier and manufacturer of innovative, high-quality, measuring and marking tools, announced that its new Long-Run Measuring Wheel received the North American Retail Hardware Association’s (NRHA) Gold award for outstanding product packaging.
The packaging for the RRT12 long distance wheel, which was introduced to the market in March, was judged on the following criteria: overall shelf and sales appeal, graphic design, innovation, packaging efficiency, shelf life and selling features.
Trade show booth WIP…take a gander.
The Kaleidoscope team has been strategizing the design for our upcoming trade shows at The Dieline Conference and Store Brands Decisions Marketing & Innovation Summit. As always, the process started in ideation with drawings and sketches and is now moving onto 3D...
Showcasing Brand Packaging; Creating Brand Awareness in Retail Locations
Gary Chiappetta, president and managing partner of Kaleidoscope, offers insights into large scale package replicas to showcase brand packaging and create brand awareness in retail locations. Versatile new packaging innovation can be defined as evolution in packaging...
GCI Magazine – Interview with Guy Gangi on From Sample to Brand Fan
From Sample to Brand Fan: Guy Gangi, Director of Brand Strategy, Planning and Design GCI: Is it a reasonable or feasible goal to create a sale through samples? Yes, it is reasonable and feasible to create sales through samples. The most effective way to create a sale...
Brand Packaging Magazine – Calphalon's sustainability recycling program
Calphalon, a line of cutlery, bakeware and kitchen electronics, is moving the cookware category in a more sustainable direction thanks to its ReNew program. The mail-back initiative is an industry-first that allows consumers to easily recycle their old cooking...