by Kaleidoscope Chicago | Jun 12, 2026
Ruffage Where Wagging Meets Wellness Upstream Innovation・Brand Strategy・Naming・Color, Material & Finish Strategy・Brand Identity・Packaging Design・Design Validation・Digital Rendering・Packaging Prototypes The Challenge Beginning as a proof of concept for our...
by Kaleidoscope Chicago | Apr 14, 2026
Beastie A Brand That Refuses to Sit, Stay, or Blend In Consumer Research・Strategy・Brand Identity・Packaging Design The Challenge In pet care, brand identity and packaging design tend toward the safe and sentimental — predictable shelf cues that fail to stand out. As an...
by Kaleidoscope Chicago | Mar 25, 2024
Duracell Optimum Driving Innovation in a Sleepy Category Innovation Workshop・Structural Packaging Design・Design Implementation・Digital Renderings・Packaging Prototyping・Packaging Sales Samples The Challenge As the number one trusted battery brand, Duracell introduced a...
by Kaleidoscope Chicago | Jan 9, 2024
Cubii Repositioning a Brand for Continued Success Brand Strategy・Packaging Design・Digital Renderings・Packaging Prototyping・Brand Guidelines・Brand Activation The Challenge When Cubii launched its seated elliptical, the brand assumed its core audience was office workers...
by Kaleidoscope Chicago | Dec 20, 2023
Radio Flyer Revitalizing A Heritage Brand As a partner with Radio Flyer for over 10 years, Kaleidoscope worked to capture the essence of what was unique to the brand: the memories and emotion of what it meant to ride in a wagon being pulled by a parent or grandparent....
