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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

How Action-Centric Design Can Improve Client-Agency Relationships

by Gary Chiappetta | Sep 2, 2020 | Brand Strategy, Conference Recap

Brand Strategy HOW ACTION-CENTRIC DESIGN CAN IMPROVE CLIENT-AGENCY RELATIONSHIPS  Gary Chiappetta CEO & Partner September 3, 2020 Last week at the BXP Live Conference, I was fortunate to listen to a discussion on rethinking the client-agency relationship....

Healthy, Healthier, Healthiest

by Brian Akers | Dec 3, 2019 | Brand Strategy, Packaging Design, Thought Leadership

Packaging Design HEALTHY, HEALTHIER, HEALTHIEST Brian AkersCreative Director December 3, 2019 When it comes to healthy-looking packaging expressions in food and beverage categories, there are strategic design codes that signal consumers you’re “in-the-health-game.”...

Navigating Seasonal Strategies

by Fred Richards | Oct 23, 2019 | Brand Strategy, Thought Leadership

Brand Strategy NAVIGATING SEASONAL STRATEGIES  Dyfed “Fred” Richards CMO & Partner October 23, 2019 To assume that a seasonal strategy is the same as any other limited brand offering would be a huge mistake. Consumers are savvy and understand when...

Protected: Top Six Takeaways From Gulfood 2019

by Alex Weber | May 13, 2019 | Conference Recap, Global Trends, Thought Leadership

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