by Fred Richards | Feb 4, 2020 | Brand Strategy, Packaging Design, Thought Leadership
Brand Strategy WHAT’S NEXT FOR GROOMING? Fred Richards CMO & Partner February 4, 2020 Determining future trends for the male grooming category is easier said than done. I don’t own a crystal ball, and if things had gone like the television show “Tomorrow’s...
by Fred Richards | Jan 3, 2020 | Brand Strategy, Packaging Design, Thought Leadership
Brand Strategy BRANDING’S NEW WAVE Fred Richards CMO & Partner January 3rd, 2020 For too long, men have been patronized with the same old marketing tactics: sexy women, fast cars, and hyper-aggression. Although there have been some disruptive marketing...
by Fred Richards | Oct 23, 2019 | Brand Strategy, Thought Leadership
Brand Strategy NAVIGATING SEASONAL STRATEGIES Dyfed “Fred” Richards CMO & Partner October 23, 2019 To assume that a seasonal strategy is the same as any other limited brand offering would be a huge mistake. Consumers are savvy and understand when...
by Kaleidoscope Chicago | Jan 2, 2019 | Press Releases
Press Release KALEIDOSCOPE PROMOTES DYFED “FRED” RICHARDS TO CHIEF MARKETING OFFICER & PARTNER January 2, 2019 Kaleidoscope is thrilled to announce Dyfed “Fred” Richards’ promotion to Chief Marketing Officer & Partner alongside...
by Kaleidoscope Chicago | Jun 5, 2014 | New Hires, Press Releases
Kaleidoscope welcomes Dyfed “Fred” Richards as Chief Creative Officer and Managing Partner. Richards’ start at Kaleidoscope spurs the forward momentum that started with the redesign of its 35,000-square-foot headquarters and relaunch of the company website...
