by Tom Herbert | Oct 14, 2026 | Innovation, Material and Finish, Packaging Design, Prototyping, Structural Design, Thought Leadership, Tom Herbert
October 20, 2026 The deadline is always closer than it looks. In packaging prototyping, the calendar rarely cooperates. A film shoot gets moved up, a buyer presentation lands on next Tuesday, a prototype concept review gets added to Friday’s agenda, and a sales...
by Maria Berry | Sep 23, 2026 | Maria Berry, Packaging Design, Thought Leadership
September 29, 2026 Some of the best work we do is often the work our clients never see. Not the final deliverable, that’s the part they hired us for. What they don’t see is everything that happens to make sure it’s right before it reaches them. A...
by Jack Reddington | Sep 14, 2026 | Culture, Jack Reddington, Thought Leadership
September 15, 2026 There is a direct line between how an agency treats its people and the quality of work it produces for clients. A people-first culture isn’t a benefit program or a values statement. It’s the foundation that determines whether the best thinking makes...
by Kaleidoscope Chicago | Jan 24, 2026 | Brand Strategy, Kaleidoscope, Packaging Design, Thought Leadership
January 24, 2026 There’s a pattern that shows up in CPG packaging projects more often than it should. A brand begins losing momentum in the market, sales soften, shelf presence feels weaker than it once did, and internal conversations eventually arrive at the...
by Kaleidoscope Chicago | Jan 16, 2026 | Brand Strategy, Kaleidoscope, Packaging Design, Sales and Influencer Kits, Structural Design, Thought Leadership
January 16, 2026 A packaging design brief is where projects succeed or fail. Not at the design review or at the retailer presentation. After 30 years of working with CPG brands across food, beverage, wellness, pet, and beauty, we’ve seen the same patterns repeat...
by Kaleidoscope Chicago | Jan 8, 2026 | Author, Brand Strategy, Kaleidoscope, Packaging Design, Prototyping, Structural Design, Thought Leadership
January 8, 2026 Most CPG brands treat packaging design and prototyping as two separate phases. You design first and then somewhere downstream you prototype. Files get handed off, a physical sample gets built, and everyone crosses their fingers that the original intent...
