by Eunice Kim | Feb 9, 2016 | Culture, Employee Spotlight, Press, Studio, Thought Leadership
If there is one topic everyone can agree on, it’s that no one can agree on the subject of organizational culture. Sure, we know it’s important; great culture not only attracts talent, it keeps your employees motivated, engaged and loyal to the company. However, there...
by Kaleidoscope Chicago | Sep 18, 2012 | Brand Strategy, Identity
Brand Strategy TOP 5 RESEARCH AND SELECTION CONSIDERATIONS Kaleidoscope September 18, 2012 Naming research is tricky. It’s not quite the same as traditional advertising or even packaging design research. If you’re looking for a winner, then you will undoubtedly be...
