by Kaleidoscope | Mar 31, 2016 | Identity, News, Packaging Design, Press, Studio, Uncategorized
News Release BELL’S BREWERY REFRESH: SNEAK PEEK Kaleidoscope March 31, 2016 We are very excited to share a sneak peek into our Bell’s brand and packaging refresh, to be launched officially later this year! Working closely with Bell’s, our team strived to...
by Kaleidoscope | Jan 26, 2016 | Awards, Brand Strategy, CPG Trends, Identity, Innovation, Inspiration, News, Packaging Design, Press, Realization, Studio, Thought Leadership
Exciting news for ALDI and Kaleidoscope! The winners of the PAC Global Leadership Awards were announced over the weekend, and ALDI Earthly Grains received a Silver Medal in the category “Brand Marketing New Brand, Food &...
by Kaleidoscope | Apr 24, 2015 | Identity, Industrial Design, Packaging Design
IT’S ALL IN THE BOX For Millennials, living in a dorm room or that tiny first apartment post college comes with a big challenge—storage. With a core competency in corrugated products, Fellowes recruited Kaleidoscope to design a product line and brand that would...
by Kaleidoscope | Jan 23, 2015 | Identity, Packaging Design
MORE THAN A BRAND, A WAY OF LIFE For our client, two brothers, beekeeping started as a hobby in their suburban neighborhood. Their love of bees involved more than nurturing the hive; but a reverence for the contribution bees make to the planet. Unknown to many, Honey...
by Kaleidoscope | Jan 16, 2015 | Brand Strategy, Identity
A fitness brand gets a new set of muscles Wells Street CrossFit is a fresh face on the Chicago fitness scene. Their vision evolves from a long-held truth about working out; those with a passion for their practice have found the thing that works for them. To some that...
by Colin Shanks | Jul 23, 2014 | Brand Strategy, Identity, News, Packaging Design
ALDI, a leading grocery retailer known for its high-quality private-label products at everyday low prices, wanted to act quickly to meet the needs of an evolving and diverse consumer base. In order to draw a new audience and grow share, the company decided to increase...
