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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

3 Ways Brands Fail Men… and How to Solve Them

by Sadaf Ferdowsi | Jan 29, 2020 | Brand Strategy, Thought Leadership

Brand Strategy 3 WAYS BRANDS FAIL MEN… AND HOW TO SOLVE THEM  Sadaf FerdowsiJunior Strategist & Copywriter January 29, 2020 FAIL 1STOP BORING HIMThe male grooming category is awash in a sea of sameness. Overtly phallic form language, trite color schemes, and...

Branding’s New Wave

by Fred Richards | Jan 3, 2020 | Brand Strategy, Packaging Design, Thought Leadership

Brand Strategy BRANDING’S NEW WAVE   Fred Richards CMO & Partner January 3rd, 2020 For too long, men have been patronized with the same old marketing tactics: sexy women, fast cars, and hyper-aggression. Although there have been some disruptive marketing...

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Chicago, IL 60612

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