by Mike Mandarino | Aug 13, 2020 | Thought Leadership
Brand Strategy ADULTING IN THE 21ST CENTURY Mike Mandarino Account Manager August 13, 2020 As a 31-year-old single male living in Chicago, I hear the term “adulting” frequently thrown around in my circle of friends. A relatively new term, adulting is used to describe...
by Paula Falavigna | Feb 6, 2020 | Brand Strategy, Thought Leadership
Brand Strategy BETTER FOR YOU, BETTER FOR US Paula Falavigna Creative Director February 6, 2020 It is no longer news that consumer behaviors have shifted when it comes to “better-for-you” (BFY) products. We see the shift everywhere: from ingredient labels, sourcing...
by Fred Richards | Jan 20, 2016 | CPG Trends, Packaging Design, Thought Leadership
Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on on how breakfast, as an all-day consumable, would impact the marketplace. Before seeing how these predictions held up,...
by Kaleidoscope Chicago | Jan 14, 2016 | Brand Strategy, Thought Leadership
Whether we call them GenY or Millennials, people born between 1980 and 2000 are about 92 million strong in the U.S. alone. By 2017, their spending power will be greater than $200 billion annually. This translates to roughly $10 trillion throughout the lifetime of...
