by Paula Falavigna | Feb 6, 2020 | Brand Strategy, Thought Leadership
Brand Strategy BETTER FOR YOU, BETTER FOR US Paula Falavigna Creative Director February 6, 2020 It is no longer news that consumer behaviors have shifted when it comes to “better-for-you” (BFY) products. We see the shift everywhere: from ingredient labels, sourcing...
by Sadaf Ferdowsi | Oct 30, 2019 | Thought Leadership
Thought Leadership DON’T SUGARCOAT IT: CONFECTIONERY IN THE 21ST CENTURY Sadaf Ferdowsi Junior Strategist & Copywriter October 31st, 2019 After every year of Trick-or-Treating, my dad would take our bag of Halloween candy and hide it. Over the next couple...
