THE POWER OF DAIRY
Kaleidoscope was hired to reposition the Athlete’s Honey Milk product link to better appeal to weekend warriors and health-focused fitness enthusiasts. Our team assisted the move of the brand to a new name, Core Power, and then created a brand identity, packaging and retail activation materials to tell a complete story about energy, strength and the importance of refueling your core. As Core Power continued to drive new trial and awareness, their promising potential enticed even the toughest critic: Coca-Cola started distributing the brand in mid-2012. Most recently, the brand was named the official protein drink of the 2014 Winter Olympics.