CW BY CORNINGWARE

NOT YOUR MOTHERS BAKEWARE

Building on the success of the CorningWare restage, the brand launched CW by CorningWare—a new modern line of ceramic bakeware for a new generation of consumers who are looking for an exciting mix of colors along with features like easy storage and stacking. We developed the CW by CorningWare identity and packaging to work within the design architecture of the CorningWare restage while allowing enough flexibility for the design to be as expressive as the product itself. The bold, on trend colors and nestability are reflected in the front panel’s ‘hero’ photography, while the back panel captures an eclectic meal ready to be shared.