GOGOURMET SLAMMERS

CPG NATURAL FOOD

Capitalizing on their growth in the organic baby food category, Baby Gourmet wanted to expand their line of organic snacks to kids 12+, a challenge that would ultimately affect their name and identity. Baby Gourmet became Go Gourmet, an on-the-go healthy organic snack maker with a portfolio of products for babies and kids! As part of the strategy, Kaleidoscope also designed a line of pouch snacks that would appeal to both the targeted demographic as well as moms seeking “super food” ingredients for a healthy school lunch snack.