NOT YOUR AVERAGE JOE
Category leaders know that in order to keep a number one spot, you need to be continuously innovating and always thinking one step ahead. With a long history as the uncontested, number one seller of Sloppy Joe sauce, Manwich looked to maintain its dominant position as the sloppy sauce champion for years to come. Recognizing an opportunity to truly redefine the brand, the Manwich team looked to Kaleidoscope to discover the who behind the “wich” by better communicating their product offerings, defining their target audience, and identifying different usage occasions for the brand. By utilizing the hands-on, multidisciplinary approach that Kaleidoscope offers, Manwich was not only able to refine their identity as a brand, but also stand out from the crowd to secure their position as the category leader.