BEEF REIMAGINED

Seeking to fill a gap in the U.S. Market by offering premium, grass-fed beef in mainstream grocery stores at an affordable price, PRE hired Kaleidoscope to build a brand identity that aligned with their business vision. For sell-in to retailers and investors, we created a brand book to tell the story of the beef industry, changing consumer preceptions, and why a natural grass-fed beef product is relevant—all while bringing the brand to life through smart positioning, personality, and a consumer-centrict point of view. PRE has reinvented the way beef is marketed and distributed by creating a social, economical, sustainable, environmental and cultural shift. Since its launch, PRE is now in major grocery store chains across the country.