PACKAGING THE GIFT OF GIVING
Our client has a passion for raising chickens and gifting eggs to friends and family. As is the tradition of homesteading, our clients’ initial intention was not to create an enterprise around profit, but to share the eggs produced with the community. The hobby captured the attention of other family members whom together embarked on a journey to create a branded experience for their eggs. With the help of Kaleidoscope’s design team, a new gifting experience, sustainable packaging and a tagline were hatched—known to all who benefit as “Six Chix, Laid with Love”, a nod to their humble beginnings. With an eye on cost and simplicity, our team created a structural design that can be repurposed downstream, delivering on the goal of low cost manufacturing, hand assembly and sustainbility. In fact, the die-cut for the finished structure has the simplicity to be created at home by reusing department store gift boxes to an empty cereal box. And the packaging is completely reusable; just return with the package and reload your six-pack!