SKITTLES AMERICA MIX
SKITTLES AND STRIPES FOREVER
For decades, Skittles has been one of Wrigley’s most successful global brands and their commitment to delivering strong promotional varieties is one big reason why. Building on what would become a larger seasonal strategy, our teams sought to capitalize on the moments of summertime while focusing specifically on patriotic themes throughout the season. In just two months, the design and roll-out of four All-American themed packaging designs resulted in Skittles doubling their predicted growth and increasing total consumption YOY by over 7%.