LEDVANCE SYLVANIA

OUTSHINING THE COMPETITION

Already a trusted and beloved brand within the category, Ledvance sought the expertise of Kaleidoscope to create a more efficient packaging solution to reduce the number of overall components and manufacturing costs. Recognizing an opportunity to not only develop a more cost efficient structural package but to also create an easier shopping experience for the consumer, our teams recommended a closer look at the LED lamp pillar as a whole. Leveraging insights gained from consumer shop-alongs and focus groups at Kaleidoscope, our teams combined structural design, color strategy and simplified communication to help consumers intuitively understand product tiers, features and benefits. Launching in the Fall of 2017, the resulting packaging design delivered an opening ceremony that’s 50% more efficient, minimized materials and tooling costs and increased pallet efficiency by 50%.