WRIGLEY SWEET OR SOURS

ARE YOU SWEET OR ARE YOU SOUR?

With a strategy focused around portfolio innovation and activation for “Sours”, Wrigley looked to Kaleidoscope to help find a way to tell an engaging story that would successfully cross over multiple brands. Partnering with a cross-functional Wrigley team, Kaleidoscope designers developed a strategy that would live across multiple off-pack touchpoints for the entire sell span. Corresponding story lines were woven into trade shows, trade ads, packaging, sales kits, and other mediums as part of a holistic strategy to ask the question, “Are You Sweet or Are You Sour?”