Vista Bay - Brand Identity
Vista Bay - Brand Packaging Design

A REFRESHING TAKE ON A CATEGORY

Recognizing the dramatic growth of the Hard Seltzer category, ALDI engaged Kaleidoscope to support the creation of its own private label. Leveraging our Pointing North™ methodology, we developed a full brand solution including naming and packaging design all under two months. The resulting design reflects the spirit of the beverage within; simple and light with subtle bursts of flavor in every sip. Evoking adventure, natural beauty and health-conscious enjoyment, Vista Bay serves any occasion.

Vista Bay - Packaging Portfolio Design
Vista Bay - Six Pack Design
Vista Bay - In Use

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