A REFRESHING TAKE ON A CATEGORY
Recognizing the dramatic growth of the Hard Seltzer category, ALDI engaged Kaleidoscope to support the creation of its own private label. Leveraging our Pointing North™ methodology, we developed a full brand solution including naming and packaging design all under two months. The resulting design reflects the spirit of the beverage within; simple and light with subtle bursts of flavor in every sip. Evoking adventure, natural beauty and health-conscious enjoyment, Vista Bay serves any occasion.