by Kaleidoscope Chicago | Jun 3, 2011 | Press Releases
Tool manufacturer builds on momentum of revamped company brand image by winning North American Retail Hardware Association’s (NRHA) Gold award for outstanding product packaging. Aurora, IL (PRWEB) May 27, 2011 Keson Industries, a leading supplier and...
by Kaleidoscope Chicago | May 26, 2011 | Studio
The Kaleidoscope team has been strategizing the design for our upcoming trade shows at The Dieline Conference and Store Brands Decisions Marketing & Innovation Summit. As always, the process started in ideation with drawings and sketches and is now moving onto 3D...
by Kaleidoscope Chicago | May 24, 2011 | Press
Gary Chiappetta, president and managing partner of Kaleidoscope, offers insights into large scale package replicas to showcase brand packaging and create brand awareness in retail locations. Versatile new packaging innovation can be defined as evolution in packaging...
by Kaleidoscope Chicago | May 20, 2011 | Press
From Sample to Brand Fan: Guy Gangi, Director of Brand Strategy, Planning and Design GCI: Is it a reasonable or feasible goal to create a sale through samples? Yes, it is reasonable and feasible to create sales through samples. The most effective way to create a sale...
by Kaleidoscope Chicago | May 20, 2011 | Press
Calphalon, a line of cutlery, bakeware and kitchen electronics, is moving the cookware category in a more sustainable direction thanks to its ReNew program. The mail-back initiative is an industry-first that allows consumers to easily recycle their old cooking...
