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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Jim Warner Speaking at Structural Packaging Summit

by Kaleidoscope Chicago | Feb 27, 2013 | News

Today marks the second day of the 2013 Structural Packaging Summit. As one of the few global conferences to focus exclusively on the creation of profitable and game-changing packaging and the dedicated work behind that development, this is a can’t-miss event for...

Why Process is Threatening Creativity: Using Co-Creation & Iterative Design Thinking to Build Tomorrow’s Successful Brands

by Kaleidoscope Chicago | Sep 10, 2012 | News, Thought Leadership

  On Tuesday, October 2nd, 2012 our own CEO Gary Chiappetta, with Steve Jones, CEO of Fair Oaks Farms Brands, Inc. will be speaking at this year’s Brand Packaging: Packaging That Sells Conference in Chicago, IL. Brand Packaging follows a mission to elevate...

4 Ways To Land A Design Job From Your Summer Internship

by Kaleidoscope Chicago | Sep 4, 2012 | News, Studio

Having real-world experience in your chosen field can be infinitely helpful when it comes to landing a job in the future. Not only does it inform your perspective employer that you have valuable work experience, but it also helps you grow as a designer. There is...

Dyson's new all season fan. We think it is cool, but some think it is HOT.

by Kaleidoscope Chicago | Sep 16, 2011 | News

The makers of the bag-less vacuum cleaner are at it again with their blade-less fan. Not only is the new Dyson Hot unique in its form and function, but the innovative design resembles that of a portal in which could be used for transport to another world. The design...

This is heavy! Nike Unveil's Marty McFly's Shoe from Back to the Future II

by Kaleidoscope Chicago | Sep 9, 2011 | News

If you are a fan of the Back to the Future series, you will recall the space age and futuristic kicks adorned by Marty McFly in part II of the trilogy. Sometimes fiction doesn’t always stay fiction. Nike has just stepped back in time, or is it forward in time?...

Budweiser’s New Bowtie: Will the brand still be the Clydesdale or become the goat?

by Kaleidoscope Chicago | Aug 8, 2011 | News, Thought Leadership

Thoughts by Guy Gangi, Director of Brand Strategy, Planning and Design Budweiser this week unveiled a new can design, which has only been modified 12 times since it first hit the market in 1936. The new face of the brand is causing shockwaves through the design...
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