Our Thinking
The World Through our Lens
Kaleidoscope is a CPG packaging design and prototyping agency headquartered in Chicago. We’re makers, thinkers, and opinionated observers of everything packaging. Here’s what’s on our minds — from design trends and sustainability to the forces reshaping consumer goods. For a deeper look at our capabilities, visit: strategy, packaging design, and prototyping.
Latest Perspectives
April 17, 2026
Packaging that looks stunning on screen can fall completely flat at shelf. Explore why high-fidelity prototypes are the difference between packaging that earns placement and packaging that loses it.
Sundance Inspiration
Sundance is a 10-day event that celebrates global cultural experiences, told through film, that are sometimes tragic and humorous and most always provocative. The films range from dramatic narratives to suspenseful world premiers and eye opening documentaries that...
Kaleidoscope Spotlight: Chuck Judy, Model Shop Manager
What did you do before you came to Kaleidoscope? I joined Kaleidoscope in December of 1998. I move to Chicago right after graduating from the Cleveland Institute of Art with a degree in photography and sculpture. I started freelancing as an assistant for commercial...
Actionable Consumer Research For Winning at Shelf
Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays? They made fun of them on a Seinfeld episode way back. Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...
Demetrius Romanos Speaking at FMCG Confex
On Thursday, November 21st, 2014, Vice President of Design & Innovation, Demetrius Romanos will be traveling to Delhi, India where he will be speaking at the FMCG Confex – Innopack Conference in two sessions! One session will focus on determining means to...
Kaleidoscope Welcomes Janet Deaton, Vice President, Strategy & Insights
We are happy to announce that Janet Deaton has joined the company as Vice President, Strategy & Insights where she will lead the evolution of the firm’s strategic consulting capabilities, refine creative and client service processes, and support business...
Kaleidoscope Captures Two Top 10 Spots in the 2013 IDSA Launch Competition
Kaleidoscope has been selected as a finalist for the Launch Day challenge this week at the IDSA International Conference being held in Chicago. We are proud to announce that two of our designs were selected and ranked within the top ten out of over one hundred...
Kaleidoscope Announces its Expansion and Growth into New Categories
CHICAGO, IL (PRWEB) Kaleidoscope, one of the nations leading CPG design firms, will now begin applying that knowledge to new categories in the developing medical and drug fields, as well as industrial and commercial tools. The company is making these moves based on...
Is Your Creative Office An Oxymoron?
Let’s start with a simple question. What exactly is an office? Is it an enclosure for individual privacy or is an office a physical space where multi-disciplinary teams gather to work towards a common vision? The latter represents a place where many of us go to...
Kaleidoscope Featured On The Chicago Egotist
"Agency Insider" is a series of articles about Chicago Agencies from the people that work in those agencies. Learn more about Kaleidoscope and the steps we're taking to redesign our workspace to support collaboration!
Should Brands Consolidate Design?
What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...
Leveraging On-Demand Communities for Consumer Research Webinar
CONSUMER RESEARCH: LEVERAGING ON-DEMAND COMMUNITIES FOR RAPID CONCEPT TESTING Only 11% of Fortune 1000 companies use market research to make business decisions according to Harvard Business Review. So, why isn't research used more often? Traditional research vehicles...
Webinar: How To Integrate 3D Rapid Prototyping Into The Design Process
Live 3D Rapid Prototyping webinar is Thursday, April 18 at 2 PM Eastern. Kaleidoscope has partnered with Stratasys and Design World to deliver an all new webinar! How do you define “prototyping”? How does your group include 3D rapid prototyping into your design...
