Our Thinking
The World Through our Lens
Kaleidoscope is a CPG packaging design and prototyping agency headquartered in Chicago. We’re makers, thinkers, and opinionated observers of everything packaging. Here’s what’s on our minds — from design trends and sustainability to the forces reshaping consumer goods. For a deeper look at our capabilities, visit: strategy, packaging design, and prototyping.
Latest Perspectives
June 23, 2026
CPG innovation has never moved this fast, and for most teams, the process still hasn’t caught up. Here’s why speed is the defining factor in modern product development, and what it takes to actually move at the pace the market demands.
Kaleidoscope Names Dyfed “Fred” Richards Chief Creative Officer and Partner
Kaleidoscope welcomes Dyfed “Fred” Richards as Chief Creative Officer and Managing Partner. Richards’ start at Kaleidoscope spurs the forward momentum that started with the redesign of its 35,000-square-foot headquarters and relaunch of the company website...
The Kaleidoscope Chicago Studio gets a Facelift
Take a behind the scenes look at the remodeling of the Kaleidoscope Chicago studio: https://www.youtube.com/watch?v=McN1ZSiJizA
WEBINAR: 7 Steps for Delivering Sustainable Packaging Without Compromising Brand Equity
Kaleidoscope’s Industrial Design Director, Bryan Shova, recently led a workshop at the 2014 Sustainability in Packaging Conference in Orlando, Florida. There he discussed specific packaging considerations to help avoid compromising brand equity when designing...
Featured Work: Fairlife Purely Nutritious Milk
Forcing a Second Look at Milk Fair Oaks Farms is a large, closed-loop dairy farm in Fair Oaks, IN that focuses on sustainable practices and animal welfare to naturally produce milk of the highest quality. Dr. Mike McCloskey, the farm’s founder, is a veterinarian,...
Somehow I Manage: Three Lessons About Fostering Creativity From the World's Best Boss
If you’ve ever met me, you’ve likely discovered my obsession when it comes to NBC’s “The Office”. Since its debut in 2005, I’ve often found myself becoming the “That-reminds-me-of-that-one-time-in-The-Office-when…” guy, awkwardly quoting lines from the show that...
A New Craftsmen Revolution
During the Middle Ages, male and female craftsmen made many of the items we use today like clothing, furniture, jewelry, tools, wine, beer, cheese, and of course, weapons by hand. These expert craftsmen then sold their goods at local markets. This C2C or...
Private Label Gets Personal
It’s All About Her (or Him) We know that as consumers’ tastes, preferences and personal needs evolve, so must the brands and private labels that cater to them. In the grocery and beauty industry, it is clear that this involves getting to know your shopper’s personal...
Sundance Inspiration
Sundance is a 10-day event that celebrates global cultural experiences, told through film, that are sometimes tragic and humorous and most always provocative. The films range from dramatic narratives to suspenseful world premiers and eye opening documentaries that...
Kaleidoscope Spotlight: Chuck Judy, Model Shop Manager
What did you do before you came to Kaleidoscope? I joined Kaleidoscope in December of 1998. I move to Chicago right after graduating from the Cleveland Institute of Art with a degree in photography and sculpture. I started freelancing as an assistant for commercial...
Actionable Consumer Research For Winning at Shelf
Do you remember those 3D things from the 90s that were often the go-to page in the newspaper’s comic section on Sundays? They made fun of them on a Seinfeld episode way back. Elaine’s boss saw one and no matter what he did he couldn’t see the image in the picture. ...
Demetrius Romanos Speaking at FMCG Confex
On Thursday, November 21st, 2014, Vice President of Design & Innovation, Demetrius Romanos will be traveling to Delhi, India where he will be speaking at the FMCG Confex – Innopack Conference in two sessions! One session will focus on determining means to...
Kaleidoscope Welcomes Janet Deaton, Vice President, Strategy & Insights
We are happy to announce that Janet Deaton has joined the company as Vice President, Strategy & Insights where she will lead the evolution of the firm’s strategic consulting capabilities, refine creative and client service processes, and support business...