The CPG
Packaging Lifecycle
What is Our Role… and Responsibility?
How would packaging design change if we considered its afterlife just as much as its shelf impact? How can we apply creativity, insight, and practicality to every stage of a package’s lifecycle? And what might we discover when we follow our designs beyond the shelf and into the systems that give them a second life? We took a trip to Lakeshore Recycling Systems and came back with a whole new perspective.
OUR THINKING
The World Through Our Lens
It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).
Don’t Sugarcoat It: Confectionery in the 21st Century
The product does not define the brand; instead, it’s the brand that defines the product.
Navigating Seasonal Strategies
Doing something once is easy. Doing it again and again at a specific standard is something else altogether. That is why a true seasonal strategy is critical.
Brandemonium 2019
At the Brandemonium 2019 conference, I gained key insights into the next generation of talent. But how do we identify ‘the right talent?’
Brand Archetypes 101: Purpose, Positioning, and People-Watching
When brands tell a clear, focused, and consistent story, they stick with us. They become relatable, memorable, and even admirable.
Protected: The Rise of the Reformer Brand
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Speeding To Market
In the world of CPG, speed to market is critical for every company. From the smallest organic farmer to the largest corporation, speed to market with innovative, trend-driven products are the key to success.
What’s Your Type?
The adage “A picture is worth a thousand words” embodies the notion that some complex ideas can be more easily conveyed with a single image.
A Peek into the World of a Creative Agency with Multiple Disciplines
We often get asked the question what makes Kaleidoscope different? And our reply is the people, coupled with our unique ability to collaborate and co-create together across multiple disciplines to deliver something other agencies struggle to do.
Crafting a Brand: How to Stand Out in a Saturated Craft Beer Category
So how do you break through and stand out in an already saturated market? It all starts with telling the right story. Your story, verbally and visually.
Goals: Why They are so Integral to Cultural Development
Goal setting is a collaborative process between employees and their managers. Having employees design their own goals allows for them to assume the responsibility for their contributions and career development.
The Rise of Halal
The halal industry is not just centered around food and beverage; it is a sector that is rapidly evolving, as an ever increasing amount of products and categories become more widely available and new ones continue entering the market.
Doing More Farm Than Good
If location-based authenticity has to be earned, why do so many cliched farm images keep showing up on everything from milk to sausage?