The CPG
Packaging Lifecycle
What is Our Role… and Responsibility?
How would packaging design change if we considered its afterlife just as much as its shelf impact? How can we apply creativity, insight, and practicality to every stage of a package’s lifecycle? And what might we discover when we follow our designs beyond the shelf and into the systems that give them a second life? We took a trip to Lakeshore Recycling Systems and came back with a whole new perspective.
Our Thinking
The World
Through Our Lens
It’s all about perspective. Our team has thoughts on CPG branding, strategy, design, packaging, prototyping, sustainability, design trends, and just about everything else impacting our industry. Want a fresh POV in your inbox? Subscribe for updates (and follow us on social!).
Kaleidoscope Promotes Fred Richards to Chief Marketing Officer & Partner
Kaleidoscope is thrilled to announce Fred Richard’s promotion to Chief Marketing Officer & Partner alongside CEO, Gary Chiappetta and COO, Bert Hodapp.
Hairy Who?
The Art Institute of Chicago has organized the first-ever major survey exhibition dedicated solely to the Hairy Who artist group on display through Jan 6, 2019.
Driving The Change
Kaleidoscope is proud to announce its most recent office opening in the Over The Rhine neighborhood of Cincinnati. Much like the neighborhood itself, Kaleidoscope celebrates a uniqueness that has driven its rise and success in the branding and design industry over the past several decades, and is excited to have a long-lasting impact on the area’s vibrant arts community.
Top 4 Sustainability Trends to Watch for in 2018
This year, SustPack continued its role as the leading sustainable packaging event in the industry as individuals, companies, and brands gathered to discuss their passions for making a difference. Coming out of the conference, here are our top 4 trends to watch for in 2018.
Top 4 Houseware Trends to Watch in 2018
The Home and Housewares Show provides a unique opportunity to highlight up and coming trends in home, environmental design, and lifestyle technology. We captured four of our favorite trends from this year’s show.
2018 BXP Live: Key Takeaways
This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering consistent brand experiences for consumers, “the attention economy,” and purpose driven innovation; these trends and more offered a thought-provoking line-up that will help us better serve our clients. Here are our key takeaways.
WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL
It’s no secret that ecommerce, smart devices and digital wallets are rapidly reshaping the focus that retailers and brands must maintain. As consumer expectations change, the strategies with which we meet them can’t stay stagnant.
THE MAGIC OF MOVIES: HOW GREAT FILMS INSPIRE GREAT DESIGN
The magic of great storytelling is a first-hand experience. And for anyone in the creative and design business, experiencing different types of storytelling isn’t just a good idea, it’s imperative.
NUTRITION FACTS UPDATE: WHY UPDATING IS A GREAT STRATEGY
Though 2021 could now be the new nutrition label deadline, there are advantages to updating sooner than later to reformulate ingredients & update brand design.
SIX EXCITING TRENDS IN CONFECTIONERY AND SNACK PACKAGING FOR 2018
There’s no guarantee for what the future holds, here are our top six trends in confectionery and snack packaging to keep an eye out for in the near future.
CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND?
How do you address the problem, when the ask pushes you out of your brand’s comfort zone? What is the risk of not meeting the retail requirements?
WHY THE MAKER MOVEMENT IS IMPORTANT TO THE FUTURE OF BRANDING
The Maker Movement has gotten its hands on the wheels of innovation, and brand owners and their design partners are seeing a new paradigm emerge.
