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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Brands That Win Aren’t Just Seen — They’re Experienced

Brands That Win Aren’t Just Seen — They’re Experienced

by Melissa Simmerman | Mar 18, 2026 | Brand Strategy, Inspiration, Packaging Design, Prototyping, Sales and Influencer Kits, Structural Design, Thought Leadership

Launch it to Last: Brands That Win Aren’t Just Seen — They’re Experienced   Belief is the hardest thing to earn in CPG. Thousands of CPG products launch every year, and after walking the ExpoWest show floor and speaking with many of the founders...
What Expo West 2026 Told Us About the Future of CPG Packaging

What Expo West 2026 Told Us About the Future of CPG Packaging

by Anna Kniesly | Mar 9, 2026 | Brand Strategy, Conference Recap, CPG Trends, Inspiration, Packaging Design, Thought Leadership

What Expo West 2026 Told Us About the Future of CPG Packaging   Our team spent the week walking the floor at Expo West, and several signals stood out about where food & beverage, and the brands behind it, are heading. Beyond individual products, the Expo West...

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