by Fred Richards | Jan 20, 2016 | CPG Trends, Packaging Design, Thought Leadership
Several years ago, I made some predictions about the breakfast revolution. I looked at trends in cold cereals and RTE innovations with an eye on on how breakfast, as an all-day consumable, would impact the marketplace. Before seeing how these predictions held up,...
by Fred Richards | Mar 20, 2015 | Packaging Design, Thought Leadership
CPG Trends TOP 6 SIGNS IT’S TIME TO UPDATE YOUR PACKAGING Fred Richards, CMO & Partner March 26, 2019 Packaging, sadly, is one of the last things considered when it comes to the marketing mix. Advertising, PR events, stunts, social media and other...
by Fred Richards | Jan 20, 2015 | Brand Strategy, CPG Trends, Packaging Design, Thought Leadership
Imagine launching a new consumer product with no marketing budget—just the product design and packaging as your brand proposition. It’s a compelling hypothetical. And it was part of the discussion at January’s Package Design Matters Conference. Kaleidoscope’s...
by Fred Richards | Jun 25, 2014 | Brand Strategy, Innovation, Inspiration
From 2006 through 2013 Fred Richards every month wrote an article with observations on the marketing, design and graphic world around us. These articles were published in national and international design and marketing publications. In a return to these monthly...
by Kaleidoscope Chicago | Jun 5, 2014 | New Hires, Press Releases
Kaleidoscope welcomes Dyfed “Fred” Richards as Chief Creative Officer and Managing Partner. Richards’ start at Kaleidoscope spurs the forward momentum that started with the redesign of its 35,000-square-foot headquarters and relaunch of the company website...
