• About
  • Capabilities
  • Work
    • Packaging Design
    • Prototyping
  • Thinking
  • Contact
  • IGNITE
Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Why Color Accuracy is a Make or Break for CPG Brands

Why Color Accuracy is a Make or Break for CPG Brands

by Melissa Simmerman | Jul 6, 2026 | Color, Implementation, Melissa Simmerman, Packaging Design, Prototyping

July 7, 2026 In the last year and a half, a longtime client completed a significant brand overhaul that is, in a word, beautiful. The language, the fonts, the imagery, the graphic assets, and the colors are all deserving of praise, and undeniably move the company in a...

Recent Posts

  • Why Market Readiness Starts at the Brief | Kaleidoscope
    Why Market Readiness Starts at the BriefSeptember 17, 2026
  • Building a People First Agency Culture | Kaleidoscope
    Building a People First Agency: What It Actually TakesSeptember 14, 2026
  • How to Redesign Packaging Without Losing Equity | Kaleidoscope
    How to Redesign Packaging Without Losing Brand EquityAugust 21, 2026
  • The Hidden Cost of Skipping Prototypes
    The Hidden Cost of Skipping PrototypesAugust 7, 2026
  • Convenience Store Packaging for CPG Brands | Kaleidoscope
    C-Store Is Having a MomentJuly 24, 2026
Navigate

About Us
Capabilities
Our Packaging Design Work
Our Prototyping Work
Latest Thinking
Contact

Headquarters

700 N Sacramento Blvd.
Suite 265
Chicago, IL 60612

Get In Touch

contact@thinkkaleidoscope.com

+1 773-722-9300

  • Follow
  • Follow
CPG packaging design and packaging prototyping — Kaleidoscope agency Chicago

Copyright © 2026 – Kaleidoscope Imaging Inc. All Right Reserved

Privacy Policy