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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
How to Redesign Packaging Without Losing Brand Equity

How to Redesign Packaging Without Losing Brand Equity

by Melissa Simmerman | Aug 21, 2026 | Brand Strategy, Melissa Simmerman, Packaging Design, Prototyping, Thought Leadership

August 25, 2026 Packaging redesign discourse has gotten a little ~heated~ lately. While there may be plenty to debate about certain redesigns, there’s a bigger conversation worth having: what actually makes a packaging redesign successful? The DIELINE recently...

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