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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Foodservice Packaging: The Forgotten Frontier

Foodservice Packaging: The Forgotten Frontier

by Melissa Simmerman | Mar 27, 2024 | CPG Trends, Packaging Design, Thought Leadership

CPG Trends Foodservice Packaging The Forgotten Frontier Melissa SimmermanDirector, Strategy March 28th, 2024 Recently, we met with the marketing team of a new food brand in a space that basically blew our minds: cultivated meat. It’s not plant-based—it comes from real...

Bands and Brands: How Technology Impacts Consumer Navigation

by Mike Mandarino | Mar 3, 2020 | Brand Strategy, Thought Leadership

Thought Leadership BANDS AND BRANDS: HOW TECHNOLOGY IMPACTS CONSUMER NAVIGATION Mike Mandarino Account Manager March 3, 2020 The year was 2003 and the likes of 50 Cent and Norah Jones were topping the charts and being played on Sony Walkmans everywhere. MP3 players...

A Case Against QR Codes in Package Design

by Kaleidoscope Chicago | Jan 10, 2013 | Brand Strategy, Packaging Design

If you’re not familiar with QR codes – those black and white squares you find on advertisements, business cards, and packaging – they’re two-dimensional (2D) bar-codes that when scanned, connect consumers with digital content online. When you scan a QR code...

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