HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY

by Stephanie Donelson | Aug 17, 2016 | Brand Strategy, CPG Trends, Private Label Trends, Thought Leadership

Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...

Top 6 Tips for Private Label: Trends and Consumers

by Alex Goff | Mar 6, 2015 | News, Private Label Trends

Private Label Trends TOP 6 TIPS FOR PRIVATE LABEL: TRENDS AND CONSUMERS Alexandra Goff, Account Director March 1, 2016 From February 25 – 27, Chicago hosted the 2015 StoreBrands Innovation & Marketing Summit. We boiled it all down to the top six tips for private...

The Most Important Trends In Private Label Branding

by Kaleidoscope Chicago | Sep 26, 2012 | Brand Strategy, Packaging Design, Private Label Trends

We recently participated in #pckgchat, a monthly Twitter chat that discusses important issues in the packaging industry. The topic was private label package design and branding. At Kaleidoscope, we have a special interest in this area since some of our clients are in...