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HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY

HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY

by Stephanie Donelson | Aug 17, 2016 | Brand Strategy, CPG Trends, Private Label Trends, Thought Leadership

Private Label Trends HOW THE RISE OF PRIVATE LABEL IS AFFECTING BRANDS IN A BIG WAY Stephanie Donelson, Account Manager August 17, 2016 As the marketplace continues to evolve, retailers are searching for opportunities to stand out from the competition and drive...

Top 6 Tips for Private Label: Trends and Consumers

by Alex Smith | Mar 6, 2015 | News, Private Label Trends

Private Label Trends TOP 6 TIPS FOR PRIVATE LABEL: TRENDS AND CONSUMERS Alexandra Goff, Account Director March 1, 2016 From February 25 – 27, Chicago hosted the 2015 StoreBrands Innovation & Marketing Summit. We boiled it all down to the top six tips for private...

Private Label Gets Personal

by Alex Smith | Feb 21, 2014 | Brand Strategy, Packaging Design, Private Label Trends

It’s All About Her (or Him) We know that as consumers’ tastes, preferences and personal needs evolve, so must the brands and private labels that cater to them. In the grocery and beauty industry, it is clear that this involves getting to know your shopper’s personal...

Stay Ahead of the “Pack” In 2013: How To Plan For The Top Retail Packaging Trends

by Kaleidoscope | Nov 28, 2012 | Brand Strategy, Packaging Design, Private Label Trends, Thought Leadership

Working with retail and national brand clients every day at Kaleidoscope, it’s our job to think strategically and stay ahead of the latest trends in packaging and branding, so that we can best position our clients for success. The Private Label Manufacturers...

The Most Important Trends In Private Label Branding

by Kaleidoscope | Sep 26, 2012 | Brand Strategy, Packaging Design, Private Label Trends

We recently participated in #pckgchat, a monthly Twitter chat that discusses important issues in the packaging industry. The topic was private label package design and branding. At Kaleidoscope, we have a special interest in this area since some of our clients are in...

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