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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL
Connected Packaging and the Future of Brand Storytelling

Connected Packaging and the Future of Brand Storytelling

by Melissa Simmerman | Jun 5, 2024 | Brand Strategy, Ecommerce, Innovation, Packaging Design

Connected Packaging and the Future of Brand Storytelling   Before the pandemic, marketers would often ask us: do people really use QR codes? It made sense when QR codes were relatively new and untested, and scanning something with your phone’s camera was still...
Buckle Up!

Buckle Up!

by Liz Reese | Jun 3, 2022 | Brand Strategy, CPG Trends, Ecommerce, Innovation, Inspiration, Packaging Design, Private Label Trends

Innovation Trends Buckle Up! We are entering a period of explosive innovation, get ready for the ride! Liz Reese Creative Director June 3, 2022 If I could have traveled back in time when I was a young designer and told myself that in a few short years the projects...
Adapting To What’s Next

Adapting To What’s Next

by David Ball | May 16, 2022 | Brand Strategy, CPG Trends, Ecommerce, Packaging Design, Private Label Trends

CPG Trends Adapting To What’s Next The 3 changes to CPG Design David Ball Group Account Director May 16, 2022 The world of design and branding is one of never-ending changes, but that’s what keeps it so exciting and challenging…in a good way! Over my tenure, I...
From The Cave To The Cloud

From The Cave To The Cloud

by Deb Fairchild | Mar 10, 2022 | CPG Trends, Ecommerce, Inspiration, Packaging Design

Brand & Packaging Design From The Cave To The Cloud Deb Fairchild Associate Creative Director March 10, 2022 Design is an ever-evolving discipline with many facets—interior, industrial, commercial, fashion, and graphic to name a few. They are informed and feed off...

Recent Posts

  • How to Stand Out on Shelf Without Losing Yourself - Kaleidoscope
    How to Stand Out on Shelf Without Losing YourselfMay 7, 2026
  • From Screen to Shelf: Why Packaging Prototypes Are Non-Negotiable
    From Screen to Shelf: Why Packaging Prototypes Are Non-NegotiableApril 17, 2026
  • Packaging Color, Material and Finish | CPG Design | Kaleidoscope
    Your Packaging is Saying More Than You ThinkApril 3, 2026
  • CPG Brand Kits and the Power of Trial | Kaleidoscope
    Brands That Win Aren’t Just Seen — They’re ExperiencedMarch 18, 2026
  • Expo West 2026 CPG Packaging Trends | Kaleidoscope
    What Expo West 2026 Told Us About the Future of CPG PackagingMarch 9, 2026
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700 N Sacramento Blvd.
Chicago, IL 60612

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+1 773-722-9300

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