Kaleidoscope’s Industrial Design Director, Bryan Shova, recently led a workshop at the 2014 Sustainability in Packaging Conference in Orlando, Florida. There he discussed specific packaging considerations to help avoid compromising brand equity when designing sustainable packaging. We have adapted the workshop into a complimentary webinar that we are now offering to you.
Wednesday, May 21st, 2014
1:00 PM – 1:45 PM (CST)
There are many different opportunities to improve packaging sustainability: packaging material choice, material reduction, distribution efficiency, and distance of transportation. Any one or several of these improvements could increase the sustainability of the package and decrease its effects on our ecosystem. But they may not be the right choices for the brand.
The goal of a sustainable package is to create a win for the brand, a win for the consumer, and a win for the manufacturing stream. We will break down each opportunity area and provide case studies of how sustainability can be improved without compromising brand equity.
Please click the link below to register and be part of this special session!