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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

A New Craftsmen Revolution

by Kaleidoscope Chicago | Mar 4, 2014 | Innovation, Thought Leadership

During the Middle Ages, male and female craftsmen made many of the items we use today like clothing, furniture, jewelry, tools, wine, beer, cheese, and of course, weapons by hand. These expert craftsmen then sold their goods at local markets. This C2C ­or...

Should Brands Consolidate Design?

by Kaleidoscope Chicago | Apr 9, 2013 | Culture, Innovation, News, Thought Leadership

What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...

The Cause and Effect of Truth in Design Agencies

by Kaleidoscope Chicago | Jan 2, 2013 | Culture, Innovation, Thought Leadership

What shapes your ethical work standards? To understand this, you need to look deeply inward at how your code-of-conduct was formulated at a very young age and how it was enabled or deterred as it evolved over time to form your current ethical work standards that you...

Is Packaging Part of the Product?

by Gary Chiappetta | Sep 20, 2012 | Brand Strategy, CPG Trends, Innovation, Packaging Design

We’ve seen this question posed a lot lately. Great packaging can be the front door to a great product. Sometimes the packaging is the product – think travel cargo pants that zip out of one of the pockets. Other times, the packaging is integral to the product...
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Recent Posts

  • The CPG Packaging Lifecycle: What is Our Role…and Responsibility?June 6, 2025
  • What we Loved, and What we Missed at Sweets and Snacks 2025May 20, 2025
  • It’s 2025. This CPG Packaging Deserves a Re-DesignMarch 5, 2025
  • 24 from ’24December 13, 2024
  • Packaging Design at the Speed of TikTokOctober 3, 2024
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Headquarters

700 N Sacramento Blvd.
Chicago, IL 60612

Phone

+1 773-722-9300

Email

contact@thinkkaleidoscope.com

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