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Kaleidoscope | Brand Strategy, Packaging Design & Packaging Prototyping Agency | Chicago, IL

Top 4 Sustainability Trends to Watch for in 2018

by Jennifer Park | Mar 30, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design

Conference Recap TOP 4 SUSTAINABILITY TRENDS TO WATCH FOR IN 2018 Jennifer Park, Industrial Design Director March 30, 2018 This month, our Kaleidoscope team had the privilege of attending the Sustainable Packaging Coalition in Chicago, Illinois. A conference of...

Top 4 Houseware Trends to Watch in 2018

by Alex Goff | Mar 22, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design

Conference Recap TOP 4 HOUSEWARE TRENDS TO WATCH IN 2018 Alex Smith, Account Director March 21, 2018 The International Home + Housewares Show provides a unique opportunity each year to bring together a wide range of exhibitors that highlight up-and-coming trends...

2018 BXP Live: Key Takeaways

by Jen Suberlak | Mar 13, 2018 | Brand Strategy, Conference Recap, CPG Trends, Packaging Design

Conference Recap 2018 BXP LIVE: KEY TAKEAWAYS Jen Suberlak, Account Director March 13, 2018 This past week, the Kaleidoscope team attended the Brand Experience Live conference in Bonita Springs, Florida. A healthy dose of Vitamin D wasn’t the only takeaway. Delivering...

WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL

by Kaleidoscope Chicago | Feb 6, 2018 | Brand Strategy, Innovation, Packaging Design, Prototyping, Sustainability, Thought Leadership

CPG Trends WHY NEW TECHNOLOGY AND BRAND DESIGN MUST BE A PACKAGE DEAL Jim Vondrasek, Business Development Manager, Consumer Packaging & Innovation February 6, 2018 Until December 2017 I would have been considered a member of a shrinking consumer segment: A...

CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND?

by Anna Coffou | May 12, 2017 | Brand Strategy, Packaging Design, Retail

Retail CAN YOU DESIGN FOR RETAIL WITHOUT COMPROMISING YOUR BRAND? Anna Coffou, Sr. Account Manager May 12, 2017 Here’s a scenario: you’ve gone through a redesign that you’ve put your blood, sweat and tears into (and so has your agency). You’ve been thinking about...

THE LOST ART OF THE OPENING CEREMONY

by Fred Richards | Dec 1, 2016 | CPG Trends, Inspiration, Packaging Design

CPG Trends THE LOST ART OF THE OPENING CEREMONY Fred Richards, Chief Creative Officer December 1, 2016 Everyone remembers that special moment on Christmas morning tearing through the gift wrapping, or the simple moment of tearing the foil off a jar of coffee to get...
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