Our Thinking
The World Through our Lens
Kaleidoscope is a CPG packaging design and prototyping agency headquartered in Chicago. We’re makers, thinkers, and opinionated observers of everything packaging. Here’s what’s on our minds — from design trends and sustainability to the forces reshaping consumer goods. For a deeper look at our capabilities, visit: strategy, packaging design, and prototyping.
Latest Perspectives
November 3, 2026
Five days, five buildings, and thousands of exhibitors made one thing clear at Pack Expo: every step in packaging connects, from EPR to innovation to the consumer.
Should Brands Consolidate Design?
What drove Newell Rubbermaid to consolidate design under one roof? Product-driven brands create differentiation in the marketplace through innovation and design thinking, which today are table stakes in both buzz and practice, but are still the linchpins for...
Leveraging On-Demand Communities for Consumer Research Webinar
CONSUMER RESEARCH: LEVERAGING ON-DEMAND COMMUNITIES FOR RAPID CONCEPT TESTING Only 11% of Fortune 1000 companies use market research to make business decisions according to Harvard Business Review. So, why isn't research used more often? Traditional research vehicles...
Webinar: How To Integrate 3D Rapid Prototyping Into The Design Process
Live 3D Rapid Prototyping webinar is Thursday, April 18 at 2 PM Eastern. Kaleidoscope has partnered with Stratasys and Design World to deliver an all new webinar! How do you define “prototyping”? How does your group include 3D rapid prototyping into your design...
Amcor PushPop Packaging Wins Flexible Packaging Association GOLD Award
When Amcor, the global leader in responsible packaging solutions, needed package mock-ups, photography, and a product video for their new PushPop Snack packaging, they called on Kaleidoscope. Amcor PushPop combines fun and function in a single serve portion control...
Kaleidoscope Picks up the Renowned Silver A' Design Award for Jaali Branding
Kaleidoscope is proud to receive the renowned Silver A’ Design Award on behalf of client Jaali Bean at Graphics and Advertising Design Competition We’re happy to announce that the design we did for Jaali Bean has been honored with the renowned Silver A' Design Award...
Kaleidoscope Announces Plans for L.A. Office with Hire of Demetrius Romanos
Committed to its vision and long-term growth strategy, Kaleidoscope enters a new market Chicago, IL (PRWEB) March 04, 2013 - Kaleidoscope, an integrated design and realization agency headquartered in Chicago, has announced the start of a new location in Los Angeles....
Jim Warner Speaking at Structural Packaging Summit
Today marks the second day of the 2013 Structural Packaging Summit. As one of the few global conferences to focus exclusively on the creation of profitable and game-changing packaging and the dedicated work behind that development, this is a can't-miss event for any...
What Starbucks Can Teach Us about Marketing to Gen Y
Brand Strategy WHAT STARBUCKS CAN TEACH US ABOUT MARKETING TO GEN Y Colin Shanks, Marketing Communications Manager February 25, 2013 Marketing to Gen Y Can Be Challenging. Learn How Top Brands Are Winning Over the Hearts and Wallets of Millennial Consumers. The...
Kaleidoscope Digital Printing Capabilities Featured in Package Design!
Our Chicago Digital Printing Solutions Solve Challenges For Major CPG Brands Kaleidoscope is unusual among creative consultants in having extensive production assets of our own, housed in a 30,000-sq.-ft. innovation center offering digital printing, roll-fed...
Calphalon UNISON Structural Packaging Design Featured on The Dieline
We've recently been featured on the Dieline for naming and identity and structural packaging design work we did for Calphalon UNISON! We created a name and positioning that combines culinary achievement with dual technology, as well as sleek structural packaging...
3D Printing Technology: Prototyping in the Design Process at WestPack 2013
We’re excited to head West to Anaheim, CA to the WestPack seminars today! Global Managing Design Director, Jim Warner is speaking about 3D Printing Technology and how to integrate prototyping into the design process early on. The seminar, the fourth out of six being...
A Case Against QR Codes in Package Design
If you’re not familiar with QR codes – those black and white squares you find on advertisements, business cards, and packaging - they’re two-dimensional (2D) bar-codes that when scanned, connect consumers with digital content online. When you scan a QR code using an...