STAYING IN TUNE
We believe it’s important to keep our fingers on the pulse of the industry; from emerging trends to government regulations and everything in between.
Hungry for more? Get in touch.
Vegetarianism or plant-based diets are commonplace these days: being a herbivore is no longer as challenging or stigmatizing as it used to be in Western society.read more
Every year there are many more manufacturers developing new initiatives and products to reduce the amount of plastic that ends up in our landfills, oceans, and streams.read more
The next time you are planning on launching a product as a gifting item, it is important to create a strategy, think about the giftee and the gifter, the opening experience, and ask yourself if your brand’s offering can be relevant, personalized, and able to produce a lasting impression.read more
Growing up, our Christmas stockings were a treasure trove of candy, but what I anticipated most was the early LifeSavers Sweet Storybook.read more
What is unique about better-for-you products and the perceptions around them is that they have collapsed the distinctions between healthy diets and eco-friendly responsibility.read more
When it comes to the future, the brand that will truly disrupt the male grooming category is the one that will own these conversations and bolster the breadth and availability of information men are seeking-or don’t know they’re seeking- beyond the clichés of sex and sports.read more
As more and more states legalize cannabis, similar opportunities exist for the brands that want to sell the increasingly diverse range of cannabis products.read more
If there was a period of “Enlightenment” for food, it could be marked by the year 2020. Specialty food manufacturers are driving change so quickly that national CPGs are scrambling to keep up.read more
The male grooming category is awash in a sea of sameness. Men recognize these products are intended for them, but what is less clear is the distinct benefit of one product over another.read more
How can a brand move beyond the gleaming cans of black and silver and present products that engage directly with contemporary male consumers?read more